This Raksha Bandhan, gifting is moving beyond the usual box of mithai, with more thoughtful, everyday options making their way into sibling celebrations. PHAB brings a fresh take to the tradition with protein-led snacks that make for a fun, flavourful and genuinely useful Rakhi gift.
Founded by nutritionist Gayatri Chona, Phab is built around the idea that better eating shouldn’t feel restrictive, boring or like a compromise. Its range brings together protein bars, protein milkshakes, millet wafers and indulgent Cheat Bars, making it easy to put together a Rakhi hamper that feels as exciting as it is thoughtful.
At the centre of the gifting edit are PHAB’s protein bars and protein milkshakes, offering a mix of convenient, protein-led options for different snacking occasions. The protein bars are available in flavours such as Chocolate Brownie, Mocha Nut Fudge and Strawberries & Greek Yogurt, making them easy to carry to work, keep in a gym bag or reach for between meals. The protein milkshakes, available in Classic Chocolate, Cold Coffee, Mango Magic, Strawberries & Cream and Vanilla Almond, offer a more indulgent and convenient way to add protein to the day perfect for siblings who prefer something easy to enjoy on the go.
For those looking for something a little more indulgent, PHAB’s Cheat Bars add a dessert-like touch to the hamper, while the Millet Wafers bring a lighter, crunchy snacking option in flavours including Choco Truffle, Cookies & Cream, Mocha Latte and Strawberry Cake. Together, the range makes for a hamper that can move beyond the one-day celebration and actually find a place in the recipient’s routine, whether it’s a quick snack between meetings, a post-workout pick-me-up or something to keep handy for those inevitable afternoon cravings.
And that is what makes a PHAB Rakhi hamper feel different. It isn’t about replacing the sweetness of the occasion; it’s about giving the classic Rakhi gesture a more contemporary spin. Instead of another box that gets opened, shared and forgotten, it becomes a collection of snacks chosen around how your sibling actually eats, works, travels and unwinds.
