From nostalgic playlists and beauty-led gifting to premium gourmet hampers, FNP’s brand collaborations add new dimensions to sibling celebrations
National, August 2026: This Raksha Bandhan, FNP (Ferns N Petals) is bringing together music, beauty, gourmet indulgence and rewards to make sibling celebrations more personal, relevant and experiential. Through a series of thoughtfully curated collaborations with Gaana, Swiss Beauty, Bombay Sweet Shop, FNP is expanding the idea of Rakhi gifting beyond the traditional Rakhi-and-sweets combination, giving consumers more ways to celebrate their unique bond with their siblings.
As sibling relationships become more expressive, consumers seek gifts that feel personal and relevant. FNP’s collaborations bring together music, beauty, gourmet indulgence and traditional gifting to create more thoughtful ways to celebrate the sibling bond.
A Rakhi Playlist That Takes Siblings Back to Childhood: Gaana × FNP
Through its collaboration with Gaana, FNP is adding a nostalgic layer to the Rakhi gifting experience. A specially curated playlist featuring childhood favourites and songs that evoke sibling memories will be accessible through QR cards included across FNP orders during the Rakhi period.
Consumers can simply scan the QR code to access the playlist, along with a free two-month Gaana subscription, extending the gifting experience beyond the physical gift. By bringing music into Rakhi celebrations, the collaboration aims to turn familiar songs into a reminder of shared memories, growing-up years and the moments siblings have experienced together.
A Beauty-Filled Surprise for Sisters: Swiss Beauty × FNP
Recognising the growing demand for more thoughtful return gifting, FNP has partnered with Swiss Beauty to create beauty-led gifting bouquets designed especially around sisters.
The collaboration includes a premium floral beauty bouquet, featuring Swiss Beauty makeup products integrated into an FNP floral arrangement. The second format combines Swiss Beauty products, flowers and a personalised ‘Sis Energy’ mug, creating a playful and personalised gifting experience.
The assortment brings together products across makeup categories including makeup fixer, illuminator/strobe products, eyeliner and lip products. The two curated hampers are priced between ₹2,399 and ₹3,099 and will be available through FNP’s online, subject to product and location availability.
Premium Indulgence, Rooted in Tradition: Bombay Sweet Shop × FNP LUXE
For consumers looking to elevate their Rakhi celebrations, FNP LUXE has partnered with Bombay Sweet Shop to bring contemporary Indian gourmet indulgence into premium Rakhi gifting.
The collaboration features across curated hampers such as The Celebration Halo, combining a Bhaiya-Bhabhi Rakhi, Bombay Sweet Shop Choco Barks, FNP chocolate and fresh blooms; The Signature Choice, featuring a Rakhi, Bombay Sweet Shop Choco Barks and flowers, priced at ₹9,999; and other premium assortments combining gourmet treats, dry fruits, premium Rakhis and elaborate floral arrangements.
The collaboration reflects the evolving premium gifting consumer, one who is willing to spend more for the occasion but wants the gift to feel curated, culturally relevant and emotionally meaningful.
Together, these collaborations reflect FNP’s broader approach to partnerships where each collaboration adds a distinct layer to the gifting journey, whether through a new product, an experience, nostalgia or enhanced value.
Commenting on the collaborations, Avi Kumar, Chief Marketing Officer, FNP, said, “Rakhi gifting is becoming far more expressive. Consumers are no longer asking only, ‘What should I gift for Rakhi?’; increasingly, they are asking, ‘What would my sibling actually love?’ That distinction is important. Our collaborations with brands across music, beauty, gourmet gifting and rewards are built around that shift. For FNP, the opportunity is to bring these different expressions of siblinghood together while keeping the emotion of Raksha Bandhan at the centre.”
With these multi-format collaborations, FNP continues to strengthen its position as a celebration-first, omnichannel gifting destination, bringing together products, experiences and personalised expressions that help consumers celebrate their relationships in ways that feel uniquely their own.
