- One of the most distinct artists of her generation becomes Nothing’s first Global Brand Ambassador and latest Shareholder, fronting a global campaign launching today.
12 May, 2026 – LONDON, UK – Nothing and Charli xcx are announcing a partnership that pairs one of the most distinct artists of her generation with a tech brand built on the same principle. As Nothing’s latest Shareholder and first Global Brand Ambassador, Charli xcx marks a new creative chapter for the brand.
As a Shareholder, Charli joins a global roster of cultural leaders, including The Weeknd, Casey Neistat, and Swedish House Mafia, who back Nothing not just as a maker of award-winning technology, but as a platform for creative expression.
Charli xcx said: “When I’m creating, I’m always thinking about how my work will be experienced out in the world and I love how Nothing headphones sound and are designed. Its ethos of prioritising creatives is really something I look for when working with a partner.”
Carl Pei, Co-Founder and CEO of Nothing, said: “I’ve been a fan of Charli’s work for years, and what struck me when we started talking was how much we agreed on. The tech industry has spent a decade making everything quieter, more minimal, more monotonous. Charli has spent her career going the other way in pop. We want Nothing to feel more like that. She’s joining as a shareholder and partner, and the campaign launching today is just the start of what we’re working on together.”
A global campaign with Charli xcx – shot by Aidan Zamiri, her long-time collaborator, in London – launches today under the name ‘NOTHING (CHARLI XCX)’. In the campaign Charli wears Nothing headphone (a) for five days straight, highlighting its industry-leading 135 hours of playtime.
Nothing recently raised US$200M in a Series C round at a USD $1.3B valuation. The partnership with Charli xcx signals what that scale is now being directed toward: a new kind of company at the intersection of technology and culture, built in partnership with the creative community.
About Nothing
Nothing is building technology for a generation who want something that challenges the status quo. Founded in London, the company is on a mission to make tech fun and inspire self-expression through award-winning products that look different, sound different and feel different. Driven by rebellious creativity, Nothing is the fastest growing smartphone and consumer audio brand globally, and the only new smartphone company to emerge in the last decade. Backed by 11,000 community investors and more than $450M from leading global investors, Nothing is re-imagining personal technology for the next generation, shaped by culture, creativity and community.
