- A Three-Day Festival of Glow, Glam & Culture
Mumbai, 26th November 2026: Tira, in collaboration with Phoenix Palladium, presents Mumbai’s first Korean Beauty Festival — a signature IP curated to spotlight the best of Korean beauty brands, culture, and creativity, Held from 28th to 30th November, this three-day celebration invites visitors into a vibrant world of immersive indulgences, interactive beauty moments, and the upbeat energy synonymous with global K-beauty culture. This is where the city discovers its next big obsession — curated by Tira.
What to expect
• Immersive K-beauty brand showcases and interactive skincare zones
• Expert-led beauty masterclasses decoding Korean routines and trends
• Korean-inspired DIY corners for hands-on discovery
• Authentic Korean flavours and signature cocktails
• K-pop-inspired music and performances
• A vibrant, photo-ready K-culture playground designed for content-friendly moments
With K-beauty’s rising popularity in India, Tira brings the phenomenon to life through an elevated, first-of-its-kind festival crafted for beauty enthusiasts. Every touchpoint — from rituals to discovery — has been curated by Tira to offer guests an engaging and premium introduction to Korean beauty.
Leading brands including SKIN1004, TIRTIR, Innisfree, Laneige, The Face Shop, Beauty of Joseon, House of Hur, Curly Shyll, Lador, Mixsoon, Rom&nd, Thank You Farmer, and Torriden will host masterclasses, demos, and engaging experiences throughout the festival.
Festival Highlights:
• Dates: 28th to 30th November
• Venue: Courtyard, Phoenix Palladium, Lower Parel, Mumbai
• Time: 4 PM onwards
For free registration and more information: portal.ticketroot.com/events/korean-beauty-festival/web/mh22mx57
