- The campaign builds on Polycab’s leadership in wires & cables to reinforce trust and performance in fans category
Campaign TVC –
Mumbai, 23 March 2026: Polycab India Limited, India’s no. 1 Wires and Cables Company, has unveiled a new brand campaign for its fans category —drawing a powerful connection between its long‑standing leadership & trust in wires and cables and its growing presence in home electrical solutions.
Built on a simple yet compelling insight, the campaign showcases a protagonist who believes in choosing only the best for her home. From interiors to trusted electrical wiring, her choices reflect a preference for leadership and reliability. Having already installed Polycab’s green wires, she now completes his home by upgrading to Polycab fans, confident that when the foundation is No.1, the airflow (hawa) should be No.1 too.
The campaign positions Polycab fans as a natural extension of the brand’s leadership position in wires and cables—where performance, safety and trust have been built over decades. By anchoring fans to the credibility of India’s no. 1 wires and cables brand, Polycab reinforces its promise of delivering superior performance in fans as well.
Commenting on the campaign, Ms. Shwetal Basu, Senior Vice President – Brand & Marcom, Polycab India Limited, said“At Polycab, leadership is built on trust, quality and consistent performance. Our fans campaign draws from this very ethos. When consumers choose Polycab wires, they choose peace of mind. With Polycab fans, we are extending that same assurance—bringing powerful, reliable air into homes through a brand they already trust”
The campaign creatively brings alive the idea that just as strong wiring forms the backbone of a home, superior air circulation completes the living experience. With high‑performance motors, efficient air delivery and contemporary designs, Polycab fans are positioned as the ideal choice for consumers who refuse to compromise on quality.
Rolling out across television, digital and social media platforms, the campaign aims to strengthen Polycab’s presence in the fans category while reinforcing the brand’s overarching promise of delivering trusted electrical solutions for modern Indian homes.
About Polycab:
Polycab India Limited (PIL) is India’s no. 1 Wires and Cables company and one of the fastest-growing FMEG companies with a consolidated turnover of ₹ 224+ Bn in FY25. PIL is at the forefront of providing innovative, safe and energy efficient products to a diverse set of customers via a strong distribution network of 4,300+ authorized dealers and 200,000+ retail outlets. PIL’s business operations span across India through 27 manufacturing facilities, 15 offices and 34 warehouses. PIL has also served customers in 84 countries globally. PIL’s 4,100+ employees are dedicated to upholding robust governance practices, preserving a customer centric culture, having a purpose to serve the communities, and imbibing a genuine sense of ecological consciousness.
For further information, please visit www.polycab.com.
