Xtovia Introduces Pre-Wash Haircare Duo (Spray + Mask)
October 2026: For most of us, a hair wash begins with shampoo. There might be an oiling ritual before it, but modern haircare is largely concentrated in the shower or after it: shampoo, conditioner, masks, serums and leave-ins.
Xtovia is making a case for starting earlier.
The Indian deep-science haircare brand has introduced Elevated Care, a two-step pre-wash repair ritual comprising a Bond Molecular Reconstruct Spray and Bond Surface Repair Mask. Both are used before shampoo, creating a dedicated window for deeper repair.
Why before the wash?
Think about a professional repair treatment at a salon. The treatment comes first; washing follows. Xtovia brings a similar approach home, separating deeper repair from everyday cleansing and conditioning. The ritual starts on dry hair with the Reconstruct Spray, left on for at least four minutes. Without rinsing, the Repair Mask follows for at least six minutes. That’s roughly 10 extra minutes on wash day. Apply the products, make coffee, answer emails or get on with your morning, then step into the shower when it’s time to rinse. The Spray + Mask are recommended once a week for deeper repair, while Xtovia’s Shampoo + Conditioner continue that repair with every wash.
The real payoff?
There is something particularly satisfying about washing your hair, letting it dry closer to its natural state and liking what you see. As hair feels softer, smoother and healthier, there’s less urge to reach for heat tools to make it look “done.” Perhaps that’s the best outcome of deeper repair: needing to do less afterwards. And it might just start with what you do before the wash.
Price: INR 2,600/-
Quantity: 325 ml
Availability: Here
Xtovia’s elevated care duo is powered by our patent-pending TriLayerX™ HairTech, this 2-step pre-wash ritual rebuilds, repairs, and smooths, before the shower even starts. Designed as the first two steps of the full 4-step Ultimate Hair Revival system, for targeted repair on its own or complete revival as part of the whole.
Price: INR 1,300/-
Quantity: Mask (75 ml)
Availability: Here
Xtovia’s Bond Surface Repair Mask is an intensive restorative treatment formulated to deeply repair and strengthen damaged hair. Powered by the brand’s proprietary technologies NanoEncapX™, CutiCloneX™, and LipidMimicX™, it helps repair surface damage, smooth the hair cuticle, and replenish the hair’s natural lipid barrier. The rich formula reduces frizz, minimizes breakage, and enhances softness, shine, and manageability, leaving hair healthier, stronger, and visibly revitalized with every use.
