Bengaluru, India, 6th October —Soch, India’s most loved ethnic wear brand, proudly announces the launch of its Festive 2026 Collection, a season where every fabric, drape, and print tells a story.
This year, Soch celebrates the craft traditions that have shaped Indian dressing for generations, from the delicate shimmer of tissue, the richness of embroidered zari, the timeless artistry of bandhani, and the intricate patterns of tile prints. Each piece is designed to feel like a small heirloom, rooted in tradition and styled for the way women dress today.
The collection reflects Soch’s philosophy of celebrating heritage while embracing modernity. Traditional silhouettes meet contemporary craftsmanship across sarees, lehengas, salwar suits, kurtas, tunics, anarkalis, gowns, kaftans, and ghagra cholis, each made to elevate the moments that define the festive season.
Soch Festive ’26 brings together six curated stories. Tales of Tissue turns fabric into fashion, with delicate embroidery on the signature crushed tissue texture catching light across silhouettes from tunics, kurta sets and salwar suits to gowns, kaftans, co-ord sets and ghagra cholis, each carrying its own drape and shimmer. Zari Studio is where craft meets culture, pairing gota jacquard on Russian silk in jewel tones of teal, wine, maroon and navy with structured silhouettes and a lustrous, artisanal finish, built for festive evenings that ask for a little gold. Bandhej Treasures inspired by the timeless tradition of bandhani on flowing Bemberg crepe, from co-ord Sets to ghagra cholis, in tie-dye prints of navy, magenta, rust, purple, mustard and black that feel vivid and hand-crafted throughout. Indus Chronicles draws on layered, tile-inspired patterns in vibrant multicolour prints on kurtas and suit sets. Gulmohar captures the fire of the season in a single striking colour, salwar suits, kaftans and ghagra cholis in bold red, finished with delicate prints that are unmistakably festive. Completing the edit, a curation of sarees and Lehengas that brings together rich floral embellishments and intricate stonework across statement lehengas and sarees, pairing delicate detail with a quietly opulent finish.
The stories will roll out through the festive season, curated for the occasions leading up to Diwali: Navratri celebrations, pre-Diwali gatherings, Karwa Chauth, family get-togethers, festive soirées and temple visits. The range spans minimal elegance to bold sophistication, so there is something for every preference.
“At Soch, our vision has always been to celebrate the richness of Indian heritage in a way that resonates with today’s woman. With Tyohaar, The Festive Edit 2026, we wanted to let the fabrics own the narrative, inspired by the crush of tissue, the gold of a gota weave, the artistry of bandhani. Every piece is designed to make festive dressing not just about looking beautiful, but about feeling connected to the craft, culture and stories that have shaped us.” — Vinay Chatlani, CEO & Co-founder, Soch.
Priced at INR 3000 onwards, Soch invites everyone to discover the Festive 2026 Collection, a celebration of craft, colour and the spirit of the season. The collection is now available at all Soch outlets and online at www.soch.com. Stay connected with Soch on Instagram, Facebook, YouTube and Pinterest for the latest updates.
