- Amala Earth launches its first Rakhi edit, bringing personality, colour and considered design to the traditional Rakhi.
This Rakhi, Amala Earth introduces its first Rakhi edit, a collection that brings together different forms, colours and design sensibilities for every kind of personality. From minimal and understated styles to designs with a little more character, the edit offers a contemporary take on a tradition that remains deeply personal.
Staying true to Amala Earth’s handcrafted, considered and intentional ethos, the Rakhis are designed with details that make them feel special beyond the occasion. Thoughtful motifs, distinctive colour pairings and adjustable details allow them to be styled as cool accessories even after Rakhi, giving the traditional thread a longer life beyond the day itself.
1. Taar Rakhi – Silver & Green | Rs. 1,500
A minimal silver-toned detail paired with a rich green thread, the Taar Rakhi is understated yet distinctive. Its curved form and considered finish give the traditional Rakhi a contemporary personality, while its versatile design makes it easy to wear beyond the occasion.
2. Link Rakhi – Silver, Light Blue & White | Rs. 1,500
Featuring a hand braided thread and textured silver-toned link form, the Link Rakhi brings together soft colour and contemporary detailing. The light blue and white palette keeps it understated, while the distinctive charm stands as a representation of the bond you share with your loved one.
3. Dew Rakhi – Silver & Yellow | Rs. 1,500
The Dew Rakhi pairs a mustard thread with a sculptural silver-toned detail for a brighter take on the traditional Rakhi. Its playful colour combination and distinctive charm give it personality, while the adjustable sliding-knot closure makes it easy to wear and style beyond the occasion.
Together, the collection reflects Amala Earth’s approach to everyday design: considered, versatile and rooted in craftsmanship. With different colours, forms and personalities to choose from, the edit makes finding a Rakhi feel just as personal as the gesture behind it.
About Amala Earth
Amala Earth is a conscious lifestyle platform dedicated to bringing together brands and products that champion sustainability, craftsmanship, and mindful living. Curating a diverse range across fashion, home, beauty, wellness, and personal care, Amala Earth seeks to make conscious choices more accessible while supporting artisans, creators, and businesses that positively impact people and the planet.
