- Premium sneaker brand State of Joy has also unveiled its Autumn Winter Collection 2026
Bengaluru, India – July 29th 2026: Premium sneaker brand State of Joy has unveiled its Autumn Winter Collection 2026, alongside the launch of Anatom, its next generation of comfortable footwear designed for everyday performance and all-day living in Bengaluru, India. The launch of the new categories reinforces the brand’s commitment to creating thoughtfully engineered footwear that combines contemporary design, innovation, and uncompromising comfort.
The launch of the Autumn Winter Collection 2026 showcases State of Joy’s latest range of contemporary sneakers that blend seasonal design with everyday functionality. Alongside the collection, the introduction of Anatom category marks the brand’s latest innovation, reflecting its continued focus on developing footwear that prioritizes comfort, movement, and performance without compromising on style.
Designed around the natural shape of the foot, Anatom is created for everyone who spends their day on the move. Built for natural movement, the collection features a wide toe-box design that allows the toes to move freely while delivering lasting comfort throughout the day. Breathable uppers keep every step light and fresh, while the lightweight construction is crafted to stay light on your feet and strong in your stride. Built to sync with your rhythm and elevate your everyday flow, Anatom represents a new era of movement where comfort seamlessly meets everyday life.
“At State of Joy, every product begins with a simple philosophy—to create footwear that people genuinely enjoy wearing every day. The launch of our Autumn Winter Collection 2026 and Anatom reflects our commitment to thoughtful design, innovation, and craftsmanship. Anatom, in particular, has been developed around the natural movement of the foot, delivering a level of comfort that complements modern lifestyles while staying true to our product-first approach,” said Pullela Gopalakrishna Bachi, Founder, State of Joy.
State of Joy currently has a presence across more than 800 multi-brand outlets nationwide and continues to strengthen its retail strategy through exclusive brand stores. Offline retail already contributes over half of the brand’s overall business, with exclusive outlets expected to account for nearly 30 percent of total sales in the coming years.
“Bengaluru has always been special to State of Joy as it is home to our headquarters and where much of our vision has taken shape,” said Dasari Raju Ramesh, Co-Founder, State of Joy. “Launching our Autumn Winter Collection 2026 and introducing Anatom here is particularly meaningful for us. As we continue to innovate, our focus remains on delivering thoughtfully engineered footwear that combines exceptional comfort, quality, and value for consumers seeking footwear that supports them through every step of the day.”
Founded by industry veterans Pullela Gopalakrishna Bachi and Dasari Raju Ramesh, who together bring decades of footwear manufacturing expertise, State of Joy has established itself with a product-first
philosophy. Rather than following fleeting trends, the brand focuses on engineering footwear that delivers superior comfort, durability, and contemporary style at accessible price points. Today, State of Joy has a presence across more than 800 multi-brand outlets across India while continuing to expand its portfolio with innovative products that are thoughtfully designed for everyday living.
The brand continues to position itself around a distinctly Indian identity, blending functional innovation with contemporary style. Its marketing strategy remains rooted in authenticity, supported by digital campaigns featuring Indian athletes, creators, and actors, while maintaining a transparent pricing philosophy without inflated discounts or exaggerated claims.
With the launch of its Autumn Winter Collection 2026 and Anatom, State of Joy continues to strengthen its position as an innovation-led Indian footwear brand, committed to redefining everyday comfort through thoughtful design, advanced engineering, and accessible craftsmanship.
