As Los Angeles welcomes the Global Soccer Tournament, West Hollywood brand Open Air (featured in Bad Bunny’s Super Bowl halftime show) and InterContinental Los Angeles Downtown are partnering to create a cultural hub where sport, fashion, travel, and community converge. Through immersive retail and hospitality-driven programming, the collaboration celebrates the tournament’s global spirit while showcasing LA’s creativity and culture.
Fusing technical streetwear with luxury travel, the custom capsule collection features a limited-edition jersey and tote bag that balance Open Air’s athletic identity with InterContinental’s elevated global presence. The collaboration jersey taps directly into the city’s major soccer moment, using subtle details like SS26: INTERCONTINENTAL LOS ANGELES embroidery and a 5-star reference to tell a story of place, travel, and sports culture. The collection’s tote bag complements this direction with a more functional approach. Crafted from a lightweight, water-resistant material, it’s built for outdoor use, while remaining durable enough to carry up to 55 lbs. It’s finished with vintage-faded lettering, nodding to the history of the InterContinental hotel.
The collection will debut on Thursday, June 18, at the InterContinental Los Angeles Downtown in the Rainbow Lobby (Ground Floor, 900 Wilshire Blvd, Los Angeles, CA 90017), with six exclusive pop-up windows timed to coincide with SoFi Stadium match days:
- Thursday, June 18 | 11am-2pm (Switzerland vs. Bosnia & Herzegovina)
- Sunday, June 21 | 11am-2pm (Belgium vs. IR Iran)
- Thursday, June 25 | 6-8pm (Turkїye vs. USA)
- Sunday, June 28 | 11am-2pm (Round of 32)
- Thursday, July 2 | 11am-2pm (Round of 32)
- Friday, July 10 | 11am-2pm (Quarterfinal)
