Mumbai, May 13, 2026: Johnson’s Baby, the world’s No.1 baby and childcare brand, today unveiled its nourishment range, Milk and Rice Range, through a first-of-its-kind cultural concept titled “Poshan ka Pehla Sparsh’ which entails the world’s first Food for Skin Ritual for babies in Mumbai. The launch featured renowned actress Parineeti Chopra, who took part in a symbolic ceremony celebrating a baby’s first skincare ritual alongside 30 mothers, each accompanied by their little ones.
Inspired by the traditional Indian Annaprashan ceremony that marks a baby’s first intake of solid food, Johnson’s Baby reimagined the milestone through the lens of skincare with its ‘Food for Skin Ritual’. From the very beginning, nourishment is the foundation of a baby’s growth, and milk and rice are often among the first ingredients mothers lovingly choose – trusted for being gentle, nourishing and comforting. Inspired by this timeless belief, the brand brings the goodness of milk and rice into skincare to help nourish delicate skin, protect its natural softness and support healthy-looking skin from Day 1. More than just skincare, it is care inspired by nourishment.
Speaking about the expansion of product portfolio, Dr. Dilip Tripathi, Head of Baby & Women’s Health, Research & Development, Kenvue, said, “Parents today are far more conscious about the choices they make for their babies and are actively looking for products that combine trusted ingredients with proven safety and care. With the Milk & Rice range, we want to bring together the goodness of ingredients like milk and rice that families have trusted for generations with formulations that are gentle, nourishing, and backed by science. ‘Food for Skin Ritual’ is our way of celebrating a baby’s very first skincare ritual and turning it into a meaningful moment of love, protection, and Johnson’s care you can trust.”
The launch comes at a time when Indian parents are increasingly moving towards ingredient-led baby care solutions rooted in familiarity, safety, and scientific validation. Industry trends indicate rising demand for clinically tested baby care products inspired by traditionally trusted ingredients, particularly among millennial and first-time parents who are prioritizing preventive and specialized skincare from infancy.
Commenting on being part of unique Food for Skin Ritual ceremony, Parineeti Chopra, new mom and Bollywood Actress said, “As a new mother, I have realized that every ‘first’ in a baby’s life becomes a cherished memory. While we often celebrate milestones like a baby’s first words or first food, I have also come to understand how important early skincare is, because a baby’s skin is incredibly delicate and needs gentle nourishment from the very beginning. What I truly loved about Johnson’s Baby’s ‘Food for Skin’ philosophy is how beautifully it draws inspiration from trusted ingredients like Milk and Rice, ingredients we
naturally associate with care and nourishment. I am delighted to be a part of this thoughtful initiative that transforms baby skincare into an emotional and culturally rooted celebration through the unique Food for Skin Ritual.”
Developed with the goodness of milk proteins and rice extracts, the new Johnson’s Baby Milk & Rice range has been specially formulated to nourish and help protect a newborn’s delicate skin barrier while delivering long-lasting moisturization. Bringing a comprehensive portfolio of products including Johnson’s Baby Nourishing Milk Soap, Johnson’s Baby Nourishing Milk & Rice Wash and Shampoo, Nourishing Milk & Rice Lotion, and Nourishing Milk & Rice Face & Body Cream, the range has been designed to provide 24-hour moisturization providing gentle yet effective care.
Clinically proven mild and suitable for newborn skin, the formulations are hypoallergenic, pH balanced, and free from added parabens, sulfates, phthalates, and dyes. Developed with insights from pediatricians and dermatologists, the cleansers are designed to remove up to 99.9% of germs while helping retain the skin’s natural moisture balance.
For over 130 years, Johnson’s Baby has pioneered research to better understand the unique needs of baby skin, hair, and eyes. With the launch of the Milk & Rice range, the brand continues to strengthen its commitment to creating gentle, safe, and science-backed babycare solutions tailored to the evolving needs of modern parents.
About Johnson’s Baby:
For over 130 years, Johnson’s® baby has been dedicated to creating products specially designed to help protect a baby’s delicate skin from Day 1. Backed by decades of pioneering research into the unique needs of baby skin, hair, and eyes, every Johnson’s® baby product is developed to meet the highest standards of gentleness and safety. With its Clinically Proven Mild formulations, the brand continues to be one of the most trusted names in babycare among parents in India.
About Kenvue:
Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands — including Aveeno®, Johnson’s®, Listerine®, Neutrogena®, and Tylenol® — are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care and work every day to put that power in consumers’ hands and earn a place in their hearts and homes.
