- The launch focuses on building a strong foothold in the high-protein, no refined sugar on-the-go meal, targeting increasingly health-conscious consumers
Link: https://www.youtube.com/watch?v=qYJlCPMmbdQ
New Delhi, 20th April 2026: Doctor’s Choice, a clean-label FMCG brand focused on high-protein everyday nutrition, today announced the launch of its Protein Muesli with 25g of protein per 100g, no refined sugar, and a fully clean-label formulation. Simultaneously, the brand unveiled Indian cricket star Arshdeep Singh as its exclusive brand face, this alliance will position Doctor’s Choice at the forefront of India’s fast-growing functional food and wellness space.
Amid growing demand for convenient yet nutritious snacking options, millions of Indian consumers still struggle to find products that offer high protein without compromising on taste or clean ingredients. Doctor’s Choice Protein Muesli is engineered to close that gap. Crafted from a multigrain, nut, and seed blend with natural chocolate and no artificial flavors, the product also features crunchy protein balls for added texture, making it an on-the-go meal for their audience.
The association with Arshdeep Singh is a strategic extension of the product launch, aligning the brand’s positioning around consistent performance, clean nutrition, and an active lifestyle. As part of this collaboration, the brand rolled out an integrated campaign across digital platforms, designed to build salience among tier 1, Gen Z and fitness-conscious audiences.
Ankit Jha, Founder and CMO, Doctor’s Choice, said, “This is a dual milestone for us, introducing a product that reflects where consumer demand is headed, while bringing onboard a personality who embodies consistency and performance. Our focus is on building a category where high-protein, clean-label nutrition becomes an everyday habit.’’
Nupur Jha, co-founder and COO of Doctor’s Choice, added, “Consumers today are far more aware of what goes into their food. With our Protein Muesli, we offer products that are high in protein, free from unnecessary additives, and designed for everyday consumption. Our association with Arshdeep Singh helps amplify this message in a relevant and relatable way.”
Arshdeep Singh said,“ Performance starts with consistency, and that includes what you eat every day. For me, nutrition needs to be simple, clean, and effective. Doctor’s Choice Protein Muesli fits naturally into that routine.”
Doctor’s Choice aims to accelerate adoption in the high-protein FMCG segment while expanding its distribution footprint and building a broader portfolio of clean-label, functional foods for Indian households.
About Doctor’s Choice
Founded in 2024 and headquartered in Gurugram, Doctor’s Choice is a fast-growing FMCG brand committed to bringing clean, transparent, and thoughtfully crafted nutrition to everyday consumers. Built on the philosophy of “Easy and Tasty, Everyday,” the brand was created with a simple belief: food should be as trustworthy as it is convenient. By focusing on honest ingredient lists and avoiding unnecessary additives, the company aims to offer products that families can rely on for their daily nutrition.
With a growing portfolio that includes high-protein oats and nut-based spreads, Doctor’s Choice serves health-conscious individuals and families who do not want to compromise between taste, convenience, and quality. The brand follows a rigorous quality-first approach, ensuring every batch is tested before reaching consumers, while its direct-to-consumer and quick-commerce presence helps make better food choices more accessible across India.
